the future of soda is now

The starting point was practical: make soda feel different. Co-Founder Allison Ellsworth pursued that thought in Dallas in 2015, shaping fruit juices, prebiotics and sparkling water into her own early formula.

She chose a farmers' market as the place to introduce it. Among those who stopped at the table was a Whole Foods buyer, and a local trial suddenly carried wider possibility.

The journey soon reached Shark Tank with Allison and her husband, Stephen. A 2018 deal with Rohan Oza cleared the way for a daring rebrand and the arrival of poppi.

Poppi joined the PepsiCo family in 2025. Its fruity side and classic side share a simple north star: “the freedom to love soda again.”

Explore what is pouring